Why is Fox Searchlight releasing 'Hitchcock' in 2012?

Ever since the announcement last September, I could not figure out for the life of me why Fox was releasing Hitchcock this year, right after The Sessions played at TIFF. I think I've figured it out.

They don't have faith in the picture.

The Session, from what I've read is a drama with comedic scenes, but that does not seem the case, judging by the trailer. Fox has not picked up another Little Miss Sunshine. If I ever get around to seeing The Sessions, there's a chance I might like it more than LMS.

5% of number one's, used in the past.

I got my copy of Julian Schnabel's The Diving Bell and the Butterfly. I looked at critic's scores on RT, and I noticed an abundance of 4/4 and 5/5's. Makes me question its lack of a Best Picture nomination. It's a film that really would've got a deserved nomination in the category.